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  • Writer's pictureChristopher Pilon

The Truth About Web Design Cost for Small Business

The Truth About Web Design Cost for Small Business

Determining the cost of building a website for small businesses can feel like navigating a maze with no clear exit, unraveling the truth about web design costs. Prices vary widely, with an astonishing range—from a few hundred dollars for a basic DIY website to tens of thousands for a custom-built site equipped with all the bells and whistles. This disparity often reflects the diverse needs and financial capacities of small businesses, emphasizing the importance of making an informed decision about investing in your digital presence.

Factors like the scope of your project, design customization, the choice of a Content Management System (CMS), functionality and integrations, and ongoing costs all play pivotal roles in the final cost. Moreover, who builds your website—from DIY website builders and freelancers to web design agencies—also significantly influences the overall investment. Here’s what you need to know to navigate the cost complexities and invest wisely in your business's digital future.

The Scope of Your Project

The complexity and size of your website are the most significant cost factors. A simple blog or brochure website with a few pages will cost considerably less than an e-commerce site or a platform with custom functionality, like booking systems or interactive tools.

Design Customization

Template-based designs are less expensive but offer limited customization. A custom design, tailored to your brand and specific needs, will increase the cost but also significantly enhance your website's effectiveness and user experience.

Content Management System (CMS)

Content Management System (CMS)

Choosing the right CMS is crucial. Options like WordPress can be more cost-effective and are great for a wide range of sites. Custom CMS solutions or advanced e-commerce platforms like Magento or Shopify can increase the cost due to licensing fees or the need for specialized development skills.

Functionality and Integrations

Additional features like membership portals, online payment systems, and third-party integrations for email marketing or CRM software add complexity and cost to the project.

Web Design Graphic

Ongoing Costs

Remember, the initial build is only part of the cost. Hosting, domain renewal, maintenance, content updates, and security measures are recurring expenses that can impact your budget.

Who Builds Your Website

  • DIY Website Builders: Services like Wix, Squarespace, or WordPress offer a low-cost solution for simple sites, with costs ranging from $10 to $50 per month.

  • Freelancers: Hiring a freelance web designer or developer can range from $500 to $5,000 or more, depending on the project's complexity.

  • Web Design Agencies: For custom designs, advanced features, and professional support, agencies charge anywhere from $5,000 to $30,000 and up for a website. They typically offer consultation and other marketing services that your business or brand can benefit from. There are plenty of local to national agencies that offer robust services near you.


Investing in a website is investing in your business's future. While it's tempting to minimize costs, remember that your website is a critical tool for reaching customers, building credibility, and driving sales. Consider not just the initial outlay but also the value a professionally designed and built website brings to your business over time. A good rule of thumb is to allocate as much as you can reasonably afford, balancing cost against potential returns in visibility, customer engagement, and revenue.


Editor's Note from Digital Bros Creative Studios:

In today's digital-first landscape, where a website acts as the cornerstone of your brand's online identity, the decision to either opt for a do-it-yourself approach or engage a professional web designer is more significant than ever. Through this article, we aim to illuminate the advantages of entrusting your website's creation to a professional, highlighting key areas such as customization, user experience, SEO, efficiency, technical prowess, ongoing support, and the overarching return on investment.

Our commitment is to offer insightful, educational content that aids businesses and individuals in navigating the digital terrain effectively. We believe in empowering our readers with knowledge, thereby enabling them to make informed decisions that resonate with their unique digital marketing journeys.

While our focus remains on education and knowledge sharing, we recognize that some readers may find alignment with the services we offer. Though not the primary intent of our content, we welcome anyone who sees potential in our services to explore further on our website.

We hope this piece provides clarity and direction as you consider the crucial steps for your website and online presence, ensuring it serves as a powerful tool in your business's success.


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