top of page

Vertical vs Horizontal Filming; Which Is Best?

Image of two phones filming, one horizontal and the other is vertical.

Vertical vs Horizontal Filming, Which Is Best? In the world of digital media, the orientation of your video can greatly impact how your content is received. Whether you film vertically or horizontally can make a difference based on the platform you're using, the content you're capturing, and the audience you're targeting. But how do you decide which orientation is best for your video? Let's delve into the specifics of when and why you should film vertically or horizontally.

Horizontal Filming: The Traditional Approach

Traditionally, videos have been filmed horizontally, also known as landscape mode. This format aligns with the way human eyes naturally see the world, with a wider field of view horizontally than vertically. Here's when you should consider filming horizontally:

  1. Professional Settings: Horizontal videos are more professional and are often preferred for corporate videos, movies, and documentaries. They're best suited for viewing on large screens, like TVs and desktop monitors.

  2. Wide Shots: If you're capturing a scene that requires a wide field of view – such as landscapes, group shots, or action scenes – horizontal filming is your best bet. It allows you to include more elements in your shot, giving a full view of the scene.

  3. Traditional Digital Platforms: Platforms like YouTube and Vimeo are designed for horizontal videos. If you're planning to upload your content primarily on these platforms, horizontal is the way to go.

Vertical Filming: The Mobile-Friendly Format

With the rise of smartphones, vertical video – also known as portrait mode – has become increasingly popular. It's particularly effective for mobile viewing, as it fills the entire screen, offering a more immersive viewing experience. Here's when you should consider filming vertically:

  1. Social Media Content: Platforms like Instagram, TikTok, and Snapchat are designed with mobile viewing in mind, making vertical videos ideal. If you're creating content for stories, reels, or short video segments on these platforms, vertical is the preferred orientation.

  2. Live Videos: For live streaming on social media platforms, vertical videos work best as they fill up the mobile screen, capturing your audience's full attention.

  3. Personal and Intimate Content: Vertical videos can feel more personal and direct. If you're capturing a talking head video, interview, or any content that demands a closer, more intimate connection with the viewer, vertical filming can be a good choice.

  4. Mobile-First Platforms: If your primary audience is on mobile, or if you're creating content for mobile apps or mobile advertising, vertical videos are more user-friendly.

Remember, the choice between vertical and horizontal filming isn't about which is superior; it's about selecting the right tool for your specific needs. By understanding your content, audience, and platform, you can make an informed decision about your video's orientation, ensuring it resonates with your viewers and serves its intended purpose.

At the end of the day, it's all about delivering an enjoyable viewing experience. Whether that calls for a horizontal or vertical video will depend on the unique needs of your project. Make your decision based on what will best serve your content and your audience.

What professional help with your digital media strategy? Digital Bros Creative Studios has solutions that will maximize your potential online and increase your ROI (return on investment)!

37 views0 comments
bottom of page